When you see a brand hit a major outlet like USA TODAY, it’s not just a vanity...

https://isabellasbrilliantcolumn.lucialpiazzale.com/what-should-i-do-if-an-agency-says-they-can-get-me-on-best-company-lists-fast

When you see a brand hit a major outlet like USA TODAY, it’s not just a vanity metric—it’s a structural shift in how your brand SERP behaves