When negative content pops up about your business, the worst thing you can do...

https://star-wiki.win/index.php/How_to_Talk_to_Your_Partner_When_Your_Online_Reputation_Feels_Like_a_Liability

When negative content pops up about your business, the worst thing you can do is react in the heat of the moment. Ignoring it risks silent lost sales as prospects move to competitors without ever telling you why