We’ve traded digital patience for immediate gratification. If your app isn't...

https://wiki-aero.win/index.php/The_Frictionless_Fallacy:_Why_Your_App_is_Losing_Users_Before_They_Even_Start

We’ve traded digital patience for immediate gratification. If your app isn't built for fast loading and deep personalization, users will bail before they even see your content. Friction is the enemy of engagement