Traditional search traffic is changing fast. Users now turn to ChatGPT and...

https://lilysbestblog.theburnward.com/what-is-the-best-way-to-track-brand-mentions-in-ai-tools-weekly

Traditional search traffic is changing fast. Users now turn to ChatGPT and Perplexity for direct answers instead of clicking blue links. This shift creates a zero-click reality that breaks old-school strategies