Traditional rank tracking is dead. AI Overviews caused a 30% CTR drop in the...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is dead. AI Overviews caused a 30% CTR drop in the EU, forcing a pivot to AI visibility and zero-click engagement. You need live dashboards and schema-first content to stay relevant