Search is evolving from blue links to direct, AI-generated answers. Platforms...

https://finnsgreatperspective.yousher.com/how-to-pivot-your-strategy-for-the-agent-first-search-era-october-2025-edition

Search is evolving from blue links to direct, AI-generated answers. Platforms like ChatGPT now act as gatekeepers, surfacing information before users even visit your site. To stay relevant, SEO teams must shift their strategy