Procurement teams today treat vendor vetting like a high-stakes investigation....

https://bizzmarkblog.com/what-should-we-do-when-a-competitor-attacks-our-credibility-in-the-market/

Procurement teams today treat vendor vetting like a high-stakes investigation. They check G2 and LinkedIn before they ever agree to a discovery call. If they find thin social proof or outdated reviews, they mark your firm as a risk