Negative content impacts your brand reputation. You can often address this...

https://www.blaze-bookmarks.win/negative-search-results-can-damage-your-brand-credibility-and-impact-potential-2

Negative content impacts your brand reputation. You can often address this through suppression by creating high-quality, positive content that outranks the unwanted results. Most professional campaigns take about 3 to 6 months to show measurable movement