Enterprise SEO in Europe is moving past rank tracking because it no longer...

https://www.active-bookmarks.win/we-re-moving-past-vanity-rankings-with-ai-overviews-driving-a-30-drop-in

Enterprise SEO in Europe is moving past rank tracking because it no longer reflects reality. With AI Overviews driving a 30% drop in CTR and more zero-click results, legacy reporting is obsolete