Customer Acquisition Platforms
https://www.evernote.com/shard/s365/sh/e03b03a1-5edc-f672-1950-1c24c27eecd5/193c5ae4af3f333a8c72ce5dcca8db28
Also, discounting served both of those as a boon plus a bane for eCommerce organizations, because it helped get clients in no time and in significant quantities. This also led to a brand new consumer routine, to