Changing your SaaS pricing often means balancing a 31% drop in conversion with...
https://www.acid-bookmarks.win/changing-your-saas-pricing-can-boost-revenue-but-also-cause-a-drop-in
Changing your SaaS pricing often means balancing a 31% drop in conversion with a 22% revenue lift per customer. In this article, we use Sequential Mode to break down how to weigh these shifts and decide if the tradeoff makes sense