1) Sarah M., Senior E-comm Analyst:

https://xn--se-wra.com/blog/how-a-120m-distributor-cut-total-ownership-cost-35-in-year-two-with-packaged-business-capabilities-10427

1) Sarah M., Senior E-comm Analyst: Look, I totally get the allure of cutting ad spend to boost margins like you mentioned in the Shopify case study. Back in 2021, we slashed our PPC budget by $15k/month thinking we'd save cash